Tip for Successful Local Internet Marketing

5 01 2013

fishbowl

Go Deep.  As advertisers begin to embrace local media web sites as great tools for reaching their customers, the tendency is to go with the big guys.  No doubt that in St. Louis, there are several glaring large sites that local radio competes with.  But, research has shown that you can often reach more local consumers at a lower cost by using a combination of smaller newspaper sites and local radio websites.  An advertiser may find that by doing so, will deliver to them the same number of click thrus or responses at a fraction of the price.

Another important fact to remember about radio station websites is that their site traffic is made up of very station and format passionate individuals.  What I have found with radio is that their best listeners (P1’s) are typically an advertiser’s best customer.

At the end of the day, these websites offer an audience you just can’t reach using the local newspaper or television sites.  Would your business rather be a little fish in a big pond or a big fish in a little pond of engaged, passionate, brand loyal sets of eyeballs with spending power?

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: